Publicity is one of the most necessary tools of tourism. A country can have a great potential for tourism but lack of publicity will not let the potential grow.
A tourist arranges his/her holiday up to the recommendation and knowledge. Publicity is the tool that tourism uses for this purpose.
Publicity also increases the number of the tourists and income. When the potential grows, more income is the award.
Publicity is one of the necessary skills that a tourism staff should know as they are part of tourism publicity.
Thanks to publicity, countries like Turkey are capable of developing tourism potential.